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Now Or Never is a song by American electropop artist Halsey from her second studio album, Hopeless Fountain Kingdom. It serves as the lead single from the album. It was released on April 4, 2017, and has so far peaked #20 on the Billboard Hot 100.[1]

Background

During a special listening party event in London[2], Halsey played a few tracks from her upcoming album to 100 of her fans, including Now Or Never. On April 2, 2017, Halsey confirmed via her Twitter account that the song would serve as the lead single from the album. The song was leaked in March by the YouTube user SailorEvasive but was taken down shortly after. The song could be found on torrent websites after the leak, but was still hard to find. Eventually, a YouTube user by the name of Paper Town re-uploaded the song in full a day before the release.

Speaking about the song and its music video, Halsey said:

"[It] is one part in the center of a long narrative that tells the story of two people in love despite the forces trying to keep them apart. On its own, the song is about two impatient young lovers, but in the context of the Hopeless Fountain Kingdom universe, the stakes are much higher for these two star-crossed lovers."[3]
The song was performed live for the first time since its release on May 4, 2017 during The Tonight Show Starring Jimmy Fallon.

Lyrics

I don’t wanna fight right now
Know you always right
Now I know I need you 'round with me
But nobody waitin' 'round with me

Been through the ups
Yeah the ups and the downs with me
Got a whole lot of love
But you don’t wanna spread it ’round with me, yeah

Never pick up, never call me
You know we are runnin' outta time
Never pick up when you want me
Now I gotta draw a line
Baby I done, done enough talking
Need to know that you’re mine
Baby we done, done enough talking
Gotta be right now, right now

Baby gon’ love me now, now, now
Now, now, now
Now or never
I want you to hold me down, down
Down, down, down, down
Down forever
Said you know I wanna keep you around
‘Round forever
I want you to love me now, now, now
(Now, now, now)
Now or never

I’m turnin’ off the light right now
I’m callin’ it a night now
Wishin' you were ’round with me
But you're in a different town than me
We’ve been through it all
But you could never spit it out for me
Tryna talk to a wall
But you could never tear it down for me

Never pickup, never call me
You know we're runnin' outta time
Never pickup when you want me
Now I gotta draw a line
Baby I done, done enough talking
Need to know that you’re mine
Baby we done, done enough talking
Gotta be right now, right now

Baby gon’ love me now, now, now
Now, now, now
Now or never
I want you to hold me down, down
Down, down, down , down
Down forever
Said you know I wanna keep you around
‘Round forever
I want you to love me now, now, now
Now, now, now
Now or never

Oh, yeah
Draw the line up
Don’t take no more time up
Make your mind up
I need you to make your mind up
Draw the line up
Don’t take no more time up
Baby, you gotta decide something
Let me know

Baby gon’ love me now, now, now
Now, now, now
Now or never
I want you to hold me down, down
Down, down, down , down
Down forever
Said you know I wanna keep you around
‘Round forever
I want you to love me now, now, now
Now, now, now
(Now or never…)

Videos

Music video

The music video for the song was released on the same day as the song itself. It is over six minutes long, and was directed by Halsey and Sing J. Lee. The video serves as Halsey's directorial debut.

Music video Information
Halsey - Now Or Never06:08

Halsey - Now Or Never

Released April 4, 2017
Length 6:07
Director Sing J. Lee, Halsey
Producer Laure Salgon, Targa Sahyoun
Filmed 2016-2017
Location New Mexico
VEVO views 18+ Million views

Live performances

Music video Information
Halsey Now or Never04:26

Halsey Now or Never

Released May 5, 2017
Length 4:25
Director N/A
Producer N/A
Filmed 2017
Location New York City
VEVO views N/A

Behind the scenes

Music video Information
Halsey - The Making Of Now Or Never04:27

Halsey - The Making Of Now Or Never

Released May 15, 2017
Length 4:27
Director N/A
Producer N/A
Filmed 2017
Location New Mexico
VEVO views 200+ Thousand views

Trivia

  • This song contains a direct reference to Hold Me Down, a song off of Halsey's debut album Badlands.
  • There is a phone number in the music video that appears multiple times. When called, listeners can hear an instrumental version of the song. The number is 972-HFKNGDM (The number also provided callers with a special code valid for the Hopeless Fountain Kingdom Tour pre-sale on the evening before pre-sale began.)
  • Now or Never is Halsey's highest-peaking solo single on the Billboard Hot 100.
  • Now or Never was featured at Apple's WWDC17[4]

References

  1. Halsey's Billboard Chart History
  2. Halsey Hosted A Silent, Surprise Listening Party For 100 Fans
  3. Watch Halsey Struggle With Star-Crossed Romance in 'Now or Never' Video
  4. https://twitter.com/BADATLOVUE/status/871850406506352642
Newhfk
Singles | Tour | Photoshoots

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